Shea Moisture

4.71(127 Reviews)
Founded in 1991, Shea Moisture was inspired by the legacy of Sofi Tucker, a pioneering entrepreneur who sold shea butter and other handcrafted beauty products in Sierra Leone. The brand’s mission is rooted in providing natural, sustainably-produced products that cater to a wide range of skin and hair care needs. With a focus on using ethically sourced, high-quality ingredients, Shea Moisture offers clean, cruelty-free formulations free from harmful chemicals like parabens, sulfates, and phthalates. Dedicated to honoring cultural wisdom and inclusive beauty, Shea Moisture is trusted by those seeking effective and eco-conscious personal care products.
Shea Moisture

About Shea Moisture

In 1912, Sofi Tucker started selling Shea nuts at the village market in Bonthe, Sierra Leone. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap, and homemade skin and hair preparations all over her village. SheaMoisture is Sofi’s legacy began by her grandchildren. SheaMoisture strives to create products from recipes that have been handed down for four generations to provide effective cures to modern ailments. SheaMoisture provides natural, organic, responsibly produced products with the finest ingredients through Community Commerce both at home and abroad. Let the beauty of nature heal you and speak to your senses with SheaMoisture.

Frequently Asked Questions

Shea Moisture products are manufactured in the United States, following strict quality control standards and ethical sourcing practices.

Shea Moisture specializes in natural and organic skin and hair care products, formulated with nourishing ingredients like shea butter, coconut oil, and other plant-based extracts.

Shea Moisture stands out for its commitment to using sustainably sourced ingredients, particularly shea butter, from women's cooperatives in Africa. The brand is also known for its dedication to cruelty-free practices and clean beauty standards, avoiding harmful chemicals and promoting eco-consciousness.

Shea Moisture ensures the quality of its products through rigorous testing and ethical sourcing of ingredients. The brand adheres to Good Manufacturing Practices (GMP) and ensures that all its formulations are free from harmful chemicals, making them safe and effective for daily use. Additionally, SheaMoisture supports fair trade practices, contributing to the communities that supply their key ingredients.