Specialty Stores:

10% OFF* YOUR ORDER

Welcome Service Members, Veterans, and First Responders!

PureFormulas now offers a 10%* Military discount off purchases for Active Duty Members, Retirees, Veterans, Spouses, Dependents, as well as a 10%* First Responder Discount for active Police, Fire and EMT customers. You can receive your discount while shopping online by verifying your eligibility with ID.me. PLEASE NOTE: By verifying with ID.me and applying the 10%* discount, all other available discounts and promotions will be overridden.

*Some exclusions apply.



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  3.   What is ID.me?

ID.me is the first identity verification network that allows you to prove your group status online so you can access exclusive offers and benefits. You can also verify your group statuses including Military and First Responder and attach them to your ID.me account, giving you access to exclusive offers meant only for you. Your ID.me account credentials consist of the email and password you choose when registering.

For more information, or to register with ID.me, please visit https://www.id.me/

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  3.   Who is eligible?

Troop ID is a credential provided by ID.me that allows verified members of the military community to access exclusive offers and benefits. You are eligible for Troop ID if any of the below segments apply to you:

  • Active Duty
  • Inactive Reserves
  • National Guard
  • Veterans
  • Retirees
  • Spouses
  • Dependents

First Responder ID is a credential provided by ID.me that allows verified first responders to access exclusive offers and benefits. You are eligible for First Responder ID if any of the below segments apply to you (active or retired):

  • Law Enforcement Officers
  • Firefighters
  • EMTs/Paramedics
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  3.   What happens when I verify my status?

ID.me will issue a First Responder ID credential to Active First Responders or a Troop ID credential to eligible members of the Military. Once your credential is verified, you will automatically receive 10% off your order. Simply click on the First Responder ID or Troop ID button in the checkout section of PureFormulas.com to receive discounts on future orders. PLEASE NOTE: By verifying with ID.me and applying the 10% discount, all other available discounts and promotions will be overridden. This discount cannot be combined with any other promotional codes and cannot be applied to gift card purchases.

Due to manufacturer restrictions, 10% discount does not apply to Apex Energetics, Biotics Research, Bluebonnet Nutrition, Designs for Health, Douglas Laboratories, Dr. Mercola, Dr. Wilson's Original Formulations, Florastor, Integrative Therapeutics, Interplexus, Kirkman, Metagenics, NeuroScience, Nordic Naturals, Numedica, Optimox, Ortho Molecular Products, Perque, Pharmax, Premier Research Labs, Protocol for Life Balance, Pure Encapsulations, Pure Formulas Essentials Oil Box Subscription, Sedona Labs, Seroyal, Solgar Vitamin and Herb, Standard Process, Transformation Enzyme Corporation, Thorne FX, Thorne Organics, Thorne Research and Vital Nutrients products. Discount does not apply to shipping coolers.

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  3.   Can I provide my discount to non-eligible friends with me when I use ID.me?

No, this discount is intended to honor the service of our Active Military, Retirees, Veterans, First Responders and their spouses and immediate families.

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  3.   If I sign up for ID.me, will I receive newsletters and promotions from them?

You may receive a message asking you if you're interested in receiving relevant email updates, but you will not be automatically subscribed for any newsletters or required to opt-in to receive your discount.

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  3.   Trouble verifying ID.me account?

Please visit the ID.me FAQs at www.id.me/faq for assistance.