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Here at PureFormulas, we challenge you to make smart, inspired, decisions when dealing with your personal care products. Look into where your makeup comes from, and what ingredients are contained in it. Be knowledgeable of what your makeup brand does in terms of research, product safety, and product testing. And, of course, know which brand is going to work best with your body and skin. And once you know which makeup brand and product fits you and your lifestyle best, wear it with pride. PureFormulas carries makeup products tailored to your life and happiness, with an added emphasis on trying to ease a burden on our planet.