Although Sheer Organic Shine - Ruby was not what I expected, I really enjoy using Sheer Organic Shine - Ruby. It is smooth, not sticky, and provides a nice hydrating shine and shimmer. It has a nice cool feeling, thanks to the peppermint oil. A couple of things to keep in mind:
1.) This is like a clear gloss with very fine colored shimmer sparkles. It provides color, but it is not like an tinted lip balm.
2.) You can feel the fine micro-particles, which may feel "gritty" to some folks. (I notice this, but it doesn't bother me. I only feel it when I rub my lips together.)
3.) The actual product is not as red/pink as the image displayed on the product page. (Nice color, but not the same.)
4.) It is a natural product, so you will next to reapply for coverage throughout the day. (This doesn't bother me at all - I enjoy applying it.)
I've include a few images to show my 1) actual product color, 2) my natural lip color, and 3) lip color with gloss. (I would include a wrist "swatch," but I'm limited to 3 photos.) I hope this helps!
Overall, a great product - I look forward to trying and reviewing the other lip products from Kiss My Face.