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Beauty Without Cruelty

Beauty Without Cruelty operates on several foundational promises that they have made every day to their consumers since the year 1963. First and foremost is respect- over the years not only has it been earned by customers and the cosmetics industry, but it has tirelessly been practiced by Beauty Without Cruelty. The respect that has been practiced has its roots of the company’s beginnings, whose founders were members of the 'BWC Charitable Trust' animal welfare organization in England. Beauty Without Cruelty’s starting promise was that they would manufacture and distribute their cosmetic products without animal ingredients or any animal testing- a promise that was out of the norm in the 1960’s. Since then, Beauty Without Cruelty has stayed true to their promise, delivering products that are cruelty-free as well as vegetarian and produced with a respect for the environment. Now, PureFormulas carries over 150 products from Beauty Without Cruelty. With a full line of cosmetics products for the skin, hair, and body, Beauty Without Cruelty from PureFormulas seeks to meet the needs of their consumers in the most sustainable and safe way possible.